Wagamama

Wagamama

Outdoor Campaign

The challenge
Raise awareness of Wagamama's five restaurants in Dublin, Cork and Belfast and encourage people to try the unique Wagamama experience for themselves.

The solution
An awareness campaign which used high profile outdoor media. This was reinforced by promotional staff handing out Wagamama voucher booklets in all three cities. In Belfast, the campaign also tested social media engagement by driving traffic towards their Facebook site. Offers could be redeemed in exchange for ‘liking’ Wagamama’s Facebook page.

The results
Wagamama Belfast increased the amount of Facebook fans by 44% over just ten days. Voucher redemption for both Facebook vouchers and promotional booklets exceeded targets with month-on-month sales increasing considerably.

ABOUTDIALOGUE

It's simple. We help organisations develop their brands, create loyalty, manage data and generate measureable results. We're called Dialogue because we stimulate interaction via Social Media (Mobile & Digital), Broadcast (TV & Radio), Outdoor and Direct Mail - and whatever else works. It's the 21st century version of integrated advertising.

Physically we're in Dublin, Ireland. Professionally we're everywhere in the wired world.

CONTACTUS

Email:

letstalk@dialogue.ie

Phone:

+353 1 66 222 77

Address:

2-5 Wellington Quay
Temple Bar
Dublin 2

How to get here

Outdoor Campaign

Diablogue

ABOUTDIALOGUE

CONTACTUS