Unicare/Doc Morris

Loyalty Programme

The challenge
Develop a relationship programme with Unicare customers.

The solution
We started by saying a big Thank You for their past business. We then delivered a simple wellness programme that delivered a high-value stream of relevant health information and customer perks.

The results
46% of the coupons delivered with the first mailing were redeemed. Each subsequent mailing saw an average membership uplift of 110%.