Trocaire – Think Beyond
the Present

TV Campaign

The challenge
For charities, offering 'goats-as-gifts' is now an established strategy. As a result, Trocaire's Global Gift programme faced stiff competition and had to find a way to differentiate itself.

The solution
As Christmas is a time for traditions, the campaign encouraged people to create another family tradition: giving Global Gifts at Christmas that will make a huge difference to families in the developing world.

The results
€1.9million in donations.