Setanta – Rugby World Cup

Integrated Campaign

The challenge
Recruit new Setanta TV subscribers on the back of their 2011 Rugby World Cup coverage in New Zealand.

The solution
Target serious rugby followers by leveraging Setanta’ role as being the only Irish TV channel who covered all the games in the 2011 Rugby World Cup as well as covering many other rugby events during the year. We engaged them by turning a perceived negative (all games were broadcast in the early hours of the morning) into a positive fun experience. An integrated direct response campaign was devised including Digital, TV, Radio, Press, Mobile, Outdoor and Direct Mail.

The results
Targets were surpassed with over 3,000 new subscribers signed up and an additional 5,000 prospects were gathered for further follow up activity.

ABOUTDIALOGUE

It's simple. We help organisations develop their brands, create loyalty, manage data and generate measureable results. We're called Dialogue because we stimulate interaction via Social Media (Mobile & Digital), Broadcast (TV & Radio), Outdoor and Direct Mail - and whatever else works. It's the 21st century version of integrated advertising.

Physically we're in Dublin, Ireland. Professionally we're everywhere in the wired world.

CONTACTUS

Email:

letstalk@dialogue.ie

Phone:

+353 1 66 222 77

Address:

2-5 Wellington Quay
Temple Bar
Dublin 2

How to get here

Setanta – Rugby World Cup

Integrated Campaign

Diablogue

ABOUTDIALOGUE

CONTACTUS