MaybeFriends.com – New Member Acquisition

TV Campaign

The challenge
Recruit high volume, quality new members to Maybefriends.com in the face of competition from international online dating sites.

The solution
A TV campaign captured Maybefriends’ uniquely Irish identity and demonstrated how simple the site is to use. A number of tactical offers were tested using the same commercial as a platform.

The results
Traffic to Maybefriends.com increased significantly over the same period the previous year.