TV Campaign
The challengeRecruit high volume, quality new members to Maybefriends.com in the face of competition from international online dating sites.
The solution
A TV campaign captured Maybefriends’ uniquely Irish identity and demonstrated how simple the site is to use. A number of tactical offers were tested using the same commercial as a platform.
The results
Traffic to Maybefriends.com increased significantly over the same period the previous year.







