Flogas – New Customer Acquisition

Direct Mail

The challenge
Convince people to switch from using oil to gas in order to heat their homes.

The solution
Through data segmentation and profiling, we identified 1000 oil customers with old oil boilers who would have had a high propensity to switch to a cleaner more efficient fuel. Consequently, we mailed them with a discount offer which was presented in a fun, novel and engaging way. Two mailings (each with a separate glove) were sent which were followed by a telephone call.

The results
5% sales conversion to date and still growing. A full nationwide roll out in 2012 as a result of this test mailing.

ABOUTDIALOGUE

It's simple. We help organisations develop their brands, create loyalty, manage data and generate measureable results. We're called Dialogue because we stimulate interaction via Social Media (Mobile & Digital), Broadcast (TV & Radio), Outdoor and Direct Mail - and whatever else works. It's the 21st century version of integrated advertising.

Physically we're in Dublin, Ireland. Professionally we're everywhere in the wired world.

CONTACTUS

Email:

letstalk@dialogue.ie

Phone:

+353 1 66 222 77

Address:

2-5 Wellington Quay
Temple Bar
Dublin 2

How to get here

Flogas – New Customer Acquisition

Direct Mail

Diablogue

ABOUTDIALOGUE

CONTACTUS