Self Promotion
The challengeDevelop an agency video for the IDMA’s new Pitch Doctor Express website. The major challenge was for the agency to stand out from our competitors, to do something different and unique so prospective clients will remember our video and include us on their next pitch. Or better still, be so wowed by our video that they decide to come straight to us without pitching out their business!
The solution
We collaborated with one of our existing clients, Setanta, to develop something that no competitor could match. We used their studio, their presenter and their editing suite to develop something memorable and unexpected from a Direct Marketing agency. With tongues firmly pressed into our cheeks we delivered something that would raise a smile while also showing us in a very professional and accomplished light.
The results
Are yet to be seen! Pitch Doctor Express is being launched in February 2012 – so watch this space!




