An Post – VIP Programme

Data Management

The challenge
Help An Post halt the decline in Meter Machine sales.

The solution
Develop a strong relationship with their Meter customers. But to reach the decision maker responsible for Meter Machines, communications were directed via the staff member responsible for the organisation’s mail.

We developed a VIP (Very Important Post) Programme specifically for these individuals. After rewarding our VIPs for giving us decision maker's details, we engaged in a 'little-and-often' dialogue with both groups. Various media were tested to find the best mix for offering discounts on An Post products and services in addition to personal offers.

The results
143% of target reached and 39% of database signed up to programme. Organisations who are members of the VIP Programme currently spend 11% more than non-members.

ABOUTDIALOGUE

It's simple. We help organisations develop their brands, create loyalty, manage data and generate measureable results. We're called Dialogue because we stimulate interaction via Social Media (Mobile & Digital), Broadcast (TV & Radio), Outdoor and Direct Mail - and whatever else works. It's the 21st century version of integrated advertising.

Physically we're in Dublin, Ireland. Professionally we're everywhere in the wired world.

CONTACTUS

Email:

letstalk@dialogue.ie

Phone:

+353 1 66 222 77

Address:

2-5 Wellington Quay
Temple Bar
Dublin 2

How to get here

An Post – VIP Programme

Data Management

Diablogue

ABOUTDIALOGUE

CONTACTUS