Diablogue- P&G's New Marketing Strategy February 9, 2012
- We're on a roll! February 8, 2012
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OURWORK
Dialogue – IDMA Pitch Doctor Express
The challenge: Develop an agency video for the IDMA’s new Pitch Doctor Express website. The major challenge was for the agency to stand out from our competitors, to do something different and unique so prospective clients will remember our video and include us on their next pitch....
Salthill Hotel – Pic The Wall
The challenge: Salthill Hotel has undergone major refurbishment this year and wanted to raise awareness as a location of choice and engage with people that are from Galway or are likely to travel to Galway...
Flogas – New Customer Acquisition
The challenge: Convince people to switch from using oil to gas in order to heat their homes...
MaybeFriends.com – New Member Acquisition
The challenge: Recruit high volume, quality new members to Maybefriends.com in the face of competition from international online dating sites...
Friends First – Broker Loyalty
The challenge: Friends First sell a comprehensive range of investment and protection products through a network of independent brokers throughout Ireland. Friends First wanted to add real value to their relationships with their brokers by becoming a strategic partner...
Trocaire – Think Beyond
the Present
The challenge: For charities, offering 'goats-as-gifts' is now an established strategy. As a result, Trocaire's Global Gift programme faced stiff competition and had to find a way to differentiate itself...
Wagamama
The challenge: Raise awareness of Wagamama's five restaurants in Dublin, Cork and Belfast and encourage people to try the unique Wagamama experience for themselves...
Setanta – Rugby World Cup
The challenge: Recruit new Setanta TV subscribers on the back of their 2011 Rugby World Cup coverage in New Zealand...
An Post – Mad Mankini
The challenge: In the face of a challenge from online media, prove to brands and agencies that Direct Mail packs a serious punch. Create a stir, raise profile, get the marketing community talking with a best-in-class campaign...
